History

Brief

Summer sale ends tonight - these prices won't last

**Variant 1:**
Headline: Summer sale ends tonight
Body: Our biggest sale of the year - up to 60% off. Thousands of happy customers can't be wrong. Shop now before it's gone.
CTA: Shop the Sale

**Variant 2:**
Headline: 60% off. Today only.
Body: We only do this once a year. Stock…

Brief

See it in action - not just on a shelf

**VISUAL CONCEPT**
Lifestyle shot: product in natural use context. Show the moment of use or transformation - not just the product on a surface.

**SCENE & SETTING**
Bright, airy interior - natural daylight from window. Styled but not over-produced. Person's hands or partial figu…

Brief

Real results from real customers - no filters, no actors

**HOOK (0–2s)**
Extreme close-up of person's face showing genuine surprise/delight. No branding yet.

**MAIN MESSAGE (2–13s)**
Person holds up product, talks naturally about their result. Cut to transformation/result at 7s.

**CTA (13–15s)**
Text overlay: "Try it free for 14 days…

Brief

Time for a completely new angle - same product, new story

**Variant 1:**
Headline: You've seen the brand. Now see what it actually does.
Body: Forget what you know. This version is different. Here's what changed and why it matters.
CTA: See the New Version

**Variant 2:**
Headline: We refreshed everything. Here's why.
Body: Same product…